​International students from China amounted to 169,905, or 26.2% of the international student population in Canada in 2019 based on Immigration, Refugees and Citizenship Canada (IRCC) data. Proportionally, this translates to Chinese student spending of about $5.72 billion in Canada in 2019, supporting over 57,000 jobs. In other words, education services were Canada's largest export to China in 2019.

After three years of pandemic closure, China reopened its borders in early 2023 and many Chinese students are eager to leap back into their ways of international travel and study. Canada has remained a top destination for Chinese students; however, competition in the global education market is fierce and with the residual effects of the COVID-19 pandemic, tense Canada-China relations, and global economic slowdown, Canadian educational institutions must go there to Rediscover, Reconnect and Rebuild their competitive edge.

With support of the Embassy of Canada to China, co-hosted by the Bank of China (Canada) and Cape Breton University, CCBC is pleased to organize a late October 2023 Canadian Education Mission to China comprised of participants from Canadian universities, colleges, high schools, language centres, and educational service companies to have face-to-face meetings with Canadian Trade Commissioners responsible for education in China, IRCC officials in China, Chinese officials from the affiliated organizations of the Ministry of Education, and their Chinese counterparts from universities, colleges, high schools and education service companies.